Mercedes EQS by Refractiv - Light & Visual Experience

/ Work — Mercedes EQS

Progressive Luxory
Immersive Experience.

Spatial Experience Concept Visual Experience Concept

We created a roadshow concept to showcase the progressive luxury of the Mercedes EQS, enhancing brand awareness and product image.
We wanted visitors to be excited by a new paradigm shift in future mobility with an eco-consciousness by delivering a memorable experience inspired by the ethos of the Mercedes-Benz EQS.

Connecting humans, technology, and nature.

Mercdes EQS by Refractiv - Light & Visual Experience

Technology
and nature.

We drew inspiration from the Vision EQS, with its lines and form mirroring the fluid boundaries of nature and technology.

We believe that parametric design is the best tool to illustrate the interconnection between technology and nature.

$DND-Amsterdam by Refractiv - Light & Visual Experience$ $DND-Amsterdam by Refractiv - Light & Visual Experience$ $DND-Amsterdam by Refractiv - Light & Visual Experience$

/ Visual Experience

Digital Forest

An immersive digital forest made of programmable LED light, illuminates the path to the Vision.

The interactive living installation constant movement symbolises the perpetual flow of data in nature.

$DND-Amsterdam by Refractiv - Light & Visual Experience$

/ Visual Experience

EQS showcase

In the center of the pavilion, it’s the Mercedes-Benz EQS. Different touch points within the installation allow visitors to trigger different content on the 360-dome projection screen that highlights the key features of the Mercedes-Benz EQS.