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Icaros projection mapping by Refractiv - Light & Visual Experience
/ Work — General Motors China

Driving the world forward.

Visual Experience Concept Video Production - 3D Computational Video Programming

The SAIC-GM experience center is an exciting development for General Motors' main joint venture in China.One of the key advantages of the experience center is its ability to offer a firsthand look at SAIC-GM's concept cars.
SAIC-GM objective is to provides visitors with a glimpse into the company's creative vision for the future of mobility.

SAIC GM Experience center by Refractiv - Light & Visual Experience
/ Visual Experience

Future of Smart
Mobility

The main video was for a 3x3 meter LED video wall located at the entrance of the lobby. This display served as a focal point to immerse visitors in the brand's vision.

SAIC GM Experience center by Refractiv - Light & Visual Experience
/ Visual Experience

The Four Seasons
of Mobility

We explored the theme of the "four seasons" through an abstract/generative approach. Using height maps and instancing, we recreated several dynamically abstract landscapes.

SAIC GM Experience center by Refractiv - Light & Visual Experience SAIC GM Experience center by Refractiv - Light & Visual Experience
/ Visual Experience

We created content for multiple areas

We have created multiple animations with different objectives. For example, we were asked to highlight the future vision of the company and also to showcase the functionality of the plant and its production system.

General Motor Experience Center by Refractiv - Light & Visual Experience
/ Next Project — Kempinski Hotel

Illusive and Dynamic
Lighting

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