Rolls-Royce Jinbao

Brief and storefront condition

The boutique interior had to remain concealed until the opening ceremony while still projecting a controlled luxury presence to the street. The visual layer needed to delay the reveal, carry the atmosphere of the space outward, and stay aligned with the brand language.

Procedural 3D content

A procedural approach kept the storefront visually active without turning it into spectacle. Instead of a fixed animation sequence, controlled motion fields and carefully paced 3D forms produced a restrained visual veil across the frontage. The projection surface held attention and preserved anticipation, then resolved into a timed reveal at the right moment. The content was designed to feel precise and composed rather than loud. That balance was central to the brief. The projection layer had to conceal the interior, extend the atmosphere of the boutique outward, and remain aligned with the character of the brand while the opening reveal was still being withheld.

Credits

Refractiv
Visual experience concept, 3D motion design, and projection mapping content development.

Jack Morton
Lead agency.