Project Details
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End Client:Rolls-Royce China
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Location:Jinbao Street, Beijing
Overview
Conceal the interior prior to the ceremony. Projection mapping transformed the storefront into a dynamic visual layer, holding back the reveal while carrying the atmosphere of the boutique to the street.
Process
Procedural design for restrained motion. A 3D and generative approach produced free flowing forms designed to feel graceful and precise, aligned to the brand language defined for the space.
Credits
Refractiv
Visual experience concept, 3D motion design, projection mapping content development.
Brand language
Followed the brand language created by Pentagram.
