Project Details
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End Client:Rolls-Royce China
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Location:Jinbao Street, Beijing
Brief and storefront condition
The boutique interior had to remain concealed until the opening ceremony while still projecting a controlled luxury presence to the street. The visual layer needed to delay the reveal, carry the atmosphere of the space outward, and stay aligned with the brand language created for the boutique.
Procedural 3D content
A generative approach produced flowing forms designed to feel precise and restrained. The projection surface held attention and preserved anticipation, resolving into a timed reveal at the right moment.
Credits
Refractiv
Visual experience concept, 3D motion design, projection mapping content development.
Brand language
Followed the brand language created by Pentagram.
Related services
Generative visual systems, Spatial media for brand architecture.
