Visual Experience Concept Video Production - 3D Video Projection Mapping
The showroom is a testament to Rolls-Royce's values, blending traditional and modern design to create a spacious and inviting environment.
Beijing's Jinbao Street not only inherits the essence of Chinese traditional culture, but also has the inclusiveness of the latest international trends.
The pursuit of quality life conveyed by it coincides with the concept of Rolls-Royce boutiques.
Our goal was to conceal the interior of the venue prior to the ceremony with a projection mapping display.
We turned a simple storefront into a dynamic, immersive experience that perfectly captured the essence of the brand.
We utilized a 3D and generative motion approach to create these free-flowing forms that embody grace and dynamic innovation.
For this project we followed the brand language created by Pentagram.