

Real-Time Generative Content Digital artwork
The pavilion explored Lexus’s vision of human-machine harmony, enveloping guests in a butterfly form woven from 35 km of translucent thread.
Biometric sensors translated every heartbeat and step into colour, light and spatial sound.
A seasonal journey through spring, summer, autumn and winter mirrored the rhythmic expansion and contraction of shared breath.
Sensors captured pulse and movement; edge-blended projection washed the butterfly with colour flowing from sakura-pink spring to silent-white winter.
Subtle airflow and spatial audio made the room inhale and exhale with its audience, embodying Lexus’s “A-Un” philosophy.
Each visitor’s biology shaped the ambience in real time, turning personal data into a collective artwork.
aircord inc. led creative and technical direction, building a Unity pipeline that fused sensor data and projection mapping into one seamless show-control layer.
Refractiv designed and programmed real-time visuals in TouchDesigner for the butterfly animation, integrating them inside Aircord’s Unity framework.
Images and videos courtesy of Lexus Europe.
The installation earned second place in the Fuorisalone Audience Award 2025 and a Design Schools Special Mention.