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Refractiv - Immersive Visuals.
Ideation service by Refractiv Agency
Concept Development and Artwork Creation

Stories, technology, and visuals

Guided by brand strategy or experiential goals, we create a concept for the media installation. Utilizing dedicated software such as Unreal Engine, Notch, or TouchDesigner, we produce real-time artwork, allowing us to work parametrically and shape content dynamically.

Experience Design service by Refractiv
Programming

Data-Driven, Interactive, Reactive

Building on our concept, we gather data from various sources. This data can come from live databases, making our approach data-driven, or from motion sensors, adding a reactive and interactive touch. We then direct this data to the artwork, enabling real-time evolution.

Brand Messaging service by Refractiv
Design and Technical Consulting

Physical Installation Design

We provide layout drawings and specification sheets for the required technical equipment. From I/O layouts to sensor placements and media server specifications, we handle projects of all sizes, from small interactive media sculptures to large-scale media architecture installations.

Design and Production by Refractiv
Prototype, Test & Implementation

Bringing Art to Life

We create the generative artwork and test it with the interactive features. We install the artwork on site and provide on-site technical support to ensure the project runs smoothly.

Your Guide to Branding and Why it Matters
/ Services

We specialise in the design of immersive environments and the production of 3D motion graphics and lighting.