Refractiv
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Media architecture and interactive systems for architects, hospitality, and luxury retail.
At concept and early design stage, we work with the client team to define how media belongs in the space. Display topologies and journey logic are aligned to project goals and coordinated into the architectural system. At concept and early design stage, we define how media belongs in the space. Display topology, journey logic, and control strategy are aligned to architecture, narrative, and visitor flow. Read more
Interactive systems are designed as part of the spatial experience, from technology selection and device placement to content logic and sensing. Interaction behaviour is implemented in custom software, where real-time generative visuals respond to visitor movement. Read more
We develop generative artwork and media content for video canvases and immersive environments at any scale. Content is anchored to spatial choreography, narrative, and interaction behaviours. The work can respond to people, follow time-based programming, or adapt to live data and context. Read more
Lighting is integrated as a responsive layer in the media system. We handle layout, control logic, programming, and cues. Outcomes range from standalone light structures to lighting that reinforces screens, materials, and spatial atmosphere. Read more
