Refractiv
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Media architecture for brand spaces.
At concept and early design stage, we work with the client team to define how media belongs in the space. Media moments and journey logic translate into display topologies aligned with project goals. The result is a clear direction that can be specified, coordinated, and integrated into the architectural system. Through delivery, we coordinate the media scope across all contractors, and remain available for day to day operations and maintenance support.
Interactive systems are designed as part of the spatial experience. This includes technology selection and device placement. We support partners with detailed specification sheets and drawings for procurement and installation. Visual content logic and behaviour are then defined and implemented in custom software, where real-time generative content responds to visitor movement within the space. Software is installed and calibrated onsite.
With the goal of making architectural space, content, and visitor flow feel like one cohesive choreography, we develop digital artwork and media content for small and large scale video canvases and immersive environments. We anchor content to narrative, spatial choreography, and interaction behaviours. The work can interact with people, respond to time based programming, or adapt to available data and context.
Lighting is integrated as a responsive layer in the media system. We handle layout, control logic, programming, and cues. Outcomes range from standalone light sculptures to lighting that reinforces screens, materials, and spatial atmosphere.
