A living visual language
A generative visual system begins with its own language. Colour, form, density, rhythm and movement are defined as relationships, so the work keeps producing new compositions in real time.
Refractiv sets the stable elements, the parameters that can change and the pace at which transformation unfolds. These boundaries preserve the identity of the work across continuous variation.
Content that registers the space
Time of day, visitor presence, traffic density, environmental data or internal simulation can influence the visual state. The content stays connected to the conditions around it and develops a distinct relationship with the place where it lives.
Some systems gather around visitors. Some follow weather, time or occupancy. Others move between fine detail and broader gestures as the space fills. Each behaviour remains part of the same authored visual world.
Control within variation
The strength of a generative system lies in the limits that shape it. Parameter boundaries, transition rules and pacing define how the visual layer can vary while remaining coherent.
The output covers the generative visual language, behaviour rules, parameter boundaries and a real-time rendering approach, with control notes for agencies, brands and technical partners.
Technical signals
Inputs: time of day, visitor presence, traffic density, environmental data, or internal simulation.
Behaviour: parameter boundaries, transition rules, and pacing that keep the system coherent across continuous variation.
Media output: LED walls, projection, and display canvases rendered in real time.
Control: TouchDesigner, GLSL, Unreal Engine, and Unity, according to the project.
Operation: generative visual language, behaviour rules, parameter boundaries, and a real-time rendering approach, with control notes for delivery.
Where it is used
Flagship retail, brand facades, hospitality, cultural and public spaces, and virtual production.
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