Project Details
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Year:2026
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End Client:Nespresso USA
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Address:85 5th Avenue, New York
Overview
The video canvas enhances the transition between retail and experience zones. It functions as a digital painting in motion: slow swirls emerge and dissolve as coffee and cream meet, forming a fluid language that is continuously reshaped by visitor presence.
Interactive System
The artwork is alive. A discreet sensing layer reads how people move through the space and translates their choreography into subtle forces within the flow. The artwork never truly repeats, carrying traces of the moment it is experienced.
As visitors draw closer, the interaction becomes more intimate. Their presence gains weight, allowing them to gently steer the liquid motion nearby, creating ripples, drifting trails, and soft wake patterns that linger briefly before merging back into the whole.
Credits
Refractiv
Interactive system and real-time generative visual design. Media architecture and technical consulting including hardware specification, sensor layout, onsite implementation and commissioning, fluid simulation, LiDAR and computer vision integration, interactive system programming, and art direction.
Bartolini/Lanzi Architects
Architecture and Interior Design
Stingray and Commersive Solutions
Project lead, concept development, and AV integration.
Photography
Courtesy of Nespresso USA.
