Refractiv specialises in creating immersive experiences combining visual, lighting and interactive components.
We work closely with our partners to define how media is integrated into a given space. This includes which surfaces become active, what visual content they carry, where sensors are integrated, and how interaction is enabled.
Our company specialises in designing the point of connection between people and the brand in physical space. This visual layer can transform how a location is perceived, how people move through it, and how brand identity is felt.
The work may take the form of an interactive media installation, ever-changing generative visual systems, or complex hybrid responsive environments.
Refractiv was founded by Luca Pietropaolo, and the company collaborates with brands, architecture studios, and creative partners, carrying projects from concept through system design and commissioning.