Refractiv is the spatial media practice of Luca Pietropaolo, working through image, light, and interaction.
Most commissions begin with the definition of the media layer. Which surfaces should become active, how media should behave in the space, where sensing belongs, and how image, light, and interaction should coordinate with the architectural system.
From there, the practice carries the work through R&D, system design, content behaviour, prototyping, programming, and commissioning.
Depending on the spatial requirements, the result may take form as an interactive installation, a responsive lighting system, a generative visual system, or a hybrid environment.
Refractiv works with architecture studios, agencies, and brands on projects where clear creative and technical direction for media matters.
Research runs continuously alongside commissioned work. It opens new artistic and technical directions and builds the ground from which new forms, behaviours, and interactions can emerge.
Technology is introduced where it strengthens the work, deepens the experience, and supports a more connected relation with humans.