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The work starts with intent.
What should the space communicate. What kind of presence should media have. How should people perceive it, move through it, influence it.
From there, the work is developed as a whole. Artistic form and technical backbone are shaped together.
The focus is media that is inherently part of the architecture. That can take the form of an interactive installation, a responsive lighting piece, a generative visual system, or a hybrid environment where image, light, and interaction operate as one layer.
Research is where new directions emerge. It runs continuously outside commissioned work to open up new artistic and technical possibilities.
When new work begins, that body of research is already there. It is the ground the practice works from, and where new forms, behaviours, and relations can be discovered.
Technology is an integral part of the process. It is introduced where it serves the artistic work, allowing people to feel more connected to what they are experiencing.