Refractiv
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Cardo Brussels

Explore the project

Surreal landscapes change with the weather outside. When a guest enters the interaction zone, the wall shifts to a portrait reimagined as a stylised avatar. Refractiv conceived and developed the installation for Cardo Brussels, commissioned by Saar Zafrir Design.

Project details

Year
2024
End client
Cardo Brussels
Commissioner and hotel designer
Saar Zafrir Design
Location
Place Rogier, Brussels
Format
Interactive lobby video wall
Inputs
Live weather conditions and camera portrait capture
Refractiv role
Media concept, visual direction, software development, generative image system, hardware specification, AV supply, system integration and commissioning
AV installation
Dune SA

A landscape connected to the weather

The lobby artwork needed a character of its own throughout the day, including quiet periods when nobody was interacting. Refractiv developed an ambient mode in which generative AI produces surreal landscapes informed by conditions outside the hotel.

Season, time of day, wind and atmospheric conditions influence the imagery. They give the composition a changing mood while its visual direction connects to the hotel’s concept and the surrealist references of its setting.

Wide view of the Cardo Brussels lobby and its weather-shaped landscape artwork

A guest enters the picture

Camera portrait capture introduces a second encounter. The system reinterprets the guest as a cartoonised or Magritte-inspired avatar, bringing a personal image into the wall’s visual world.

Camera input, prompt control, weather data and image generation are coordinated in one system. The artwork moves between ambient landscapes and the portrait experience as activity in the lobby changes.

Artwork and installed system

Refractiv developed the concept, software and generative image system, specified the hardware, supplied the AV system and completed integration and commissioning. Saar Zafrir Design created the hotel concept and interior and commissioned the work. Dune SA handled physical AV installation.

Blue and white abstract imagery across the Cardo Brussels lobby video wall

Credits

Refractiv

Media concept, visual direction, software development, generative image system, hardware specification, AV supply, system integration and commissioning.

Saar Zafrir Design

Commissioning, hotel concept and interior design.

Dune SA

AV installation.

Contact

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