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Refractiv
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Interactive Systems real-time Digital Artwork

Lexus A-Un

Interactive installation for Lexus at Milan Design Week 2025. A butterfly form woven from 35 km of translucent thread becomes a sensor driven projection surface where heartbeat and movement shape colour, light, and spatial sound in real time.

Project Details

  • Year:2025

  • End Client:Lexus

  • Event:Milan Design Week 2025, Milan

Overview

Human machine harmony, translated into ambience. Guests were enveloped by a butterfly form woven from 35 km of translucent thread. The space followed a seasonal journey through spring, summer, autumn, and winter, mirroring the rhythmic expansion and contraction of shared breath.

Interactive Systems

Breath and motion become colour, light, and sound. Biometric sensors captured pulse and movement, driving a real time projection layer that washed the butterfly with colour, from sakura pink spring to silent white winter. Spatial audio and subtle airflow reinforced the sense of the room inhaling and exhaling with its audience.

Each visitor shapes the collective artwork. Personal signals are transformed into shared ambience in real time, turning individual biology into a synchronized experience across the space.

Credits

Refractiv
real-time digital artwork. Designed and programmed real-time visuals in TouchDesigner for the butterfly animation, integrated inside Aircord's Unity framework.


aircord inc.
Creative and technical direction. Built a Unity pipeline fusing sensor data and projection mapping into a show control layer.


Images and videos
Courtesy of Lexus Europe.


Awards
Fuorisalone Audience Award 2025, second place. Design Schools Special Mention.