Lexus MDW

Brief and spatial context

For Lexus at Milan Design Week 2025, we collaborated on the real-time visual layer of a spatial installation developed with Aircord Inc. Guests were surrounded by a butterfly form woven from 35 km of translucent thread. Across the installation, the work moved through spring, summer, autumn, and winter, echoing the rhythmic expansion and contraction of shared heartbeats.

Biometric sensing and real-time projection

Biometric sensors captured heartbeat and motion, feeding a real-time projection mapping layer across the butterfly surface. The visual state shifted from sakura pink in spring to silent white in winter, while spatial audio reinforced the sense of a room responsive to its audience. Personal signals were translated into shared ambience, turning individual biology into a synchronised spatial experience.

Within Aircord’s Unity-based system, our role focused on the real-time visual behaviour of the butterfly animation in TouchDesigner. Biometric input became a controlled projection language that could register change while the atmosphere of the room held. The guiding concept came from the A-Un framework, which describes two people in such harmony that they communicate without words and act in perfect sync. That concept, carried through the wider creative direction, kept the technology present as a spatial layer.