Project Details
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Year:2025
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End Client:Lexus
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Event:Milan Design Week 2025, Milan
Brief and spatial context
For the Lexus Milan Design Week 2025, we supported Aircord Inc. with the development of a spatial concept that translated human and machine harmony into an immersive artwork. Guests were surrounded by a butterfly form woven from 35 km of translucent thread. The installation moved through spring, summer, autumn, and winter, echoing the rhythmic expansion and contraction of shared breath.
Biometric sensing and real-time projection
Biometric sensors captured pulse and movement, driving a real-time projection layer across the butterfly, shifting from sakura pink in spring to silent white in winter. Spatial audio and subtle airflow reinforced the sense of a room responsive to its audience. Personal signals were translated into shared ambience in real time, turning individual biology into a synchronized spatial experience.
Credits
Refractiv real-time digital artwork
Designed and programmed real-time visuals in TouchDesigner for the butterfly animation, integrated inside Aircord's Unity framework.
Aircord Inc.
Creative and technical direction. Built a Unity pipeline fusing sensor data and projection mapping into a show control layer.
Tatsuki Ikezawa (STUDEO)
Creative direction
Images and videos
Courtesy of Lexus Europe.
Awards
Fuorisalone Audience Award 2025, second place. Design Schools Special Mention.
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