Retail installation projects
- Nespresso New York, 2025: A generative video wall in the Flatiron flagship. Computer vision and LiDAR turn visitor movement into forces in a coffee-and-cream fluid simulation.
- Rolls-Royce Beijing, 2021: Procedural 3D projection content on the Jinbao Street boutique frontage, holding the interior out of view until the opening.
Media in a flagship store
A flagship holds products, materials, service and movement within one space. Its artwork needs a place in that setting. We consider what visitors see from the entrance, where they pause and how the media relates to the surrounding interior.
At Nespresso New York, coffee and cream became the material of a generative wall. The visual direction is connected to the product through colour and fluid behaviour, with visitor movement shaping the image nearby.
Interaction in retail spaces
An everyday shopping journey may suit a response that works through presence and proximity. A dedicated activation can invite a more deliberate action. Both need a clear relationship between participation and what changes on screen.
The wall or installation also needs a considered quiet state. We develop how it behaves when nobody is near and how it returns from interaction to its ambient composition.
Fixed, generative and hybrid content
A timed sequence can suit a launch or reveal. A generative artwork can develop continuously throughout opening hours. A hybrid approach can combine authored sequences and live elements where the brief calls for both.
Rolls-Royce Beijing illustrates a fixed projection sequence for a boutique opening. Nespresso illustrates continuous generative behaviour.
Operation and support in store
The brief should establish viewing distance, opening hours, available installation space and who will operate the work. Future content changes and support can then be scoped alongside the initial artwork.