A spatial composition entered from within
An immersive environment is built through continuity. Image, light, sensing and projection can each carry part of the experience while remaining part of one spatial composition.
Refractiv defines the atmosphere, sequence and behaviour of that composition. The work gives each layer a role in the room, so the environment can be entered, crossed, paused in and remembered as a coherent experience.
One language across the installation
At Nespresso New York, visitor movement quietly reshapes a generative fluid simulation across the video wall. At Lexus Milan Design Week, heartbeat and motion shaped projection and spatial sound across a translucent structure. Different materials and scales carry the same principle: each layer follows a shared behaviour model.
The medium may be LED wall, projection mapping, addressable lighting or generative visuals. The design task is to define how these layers belong to the room and how they respond to the life of the space.
Presence, movement and time
Immersive work needs a calm idle state, responsive states that register proximity or dwell, and higher-intensity states that can absorb events or crowds. Time can also shift the atmosphere across a day, season or programme.
The scope runs from concept and sensing architecture through technical development, prototyping and calibration, coordinated with the wider build. Commissioning and lifecycle updates keep the environment aligned with new seasons, campaigns or uses.
Technical signals
Inputs: presence, proximity, dwell, time, and show cues.
Behaviour: calm idle states, responsive states, and higher-intensity states across a shared behaviour model.
Media output: LED wall, projection mapping, addressable lighting, sound, and generative visuals.
Control: TouchDesigner, Unity integration, and show control, according to the project.
Operation: concept and sensing architecture through prototyping, calibration, commissioning, and lifecycle updates.
Where it is used
Flagship retail, hospitality, cultural, exhibition and event spaces where visitors enter and move through the media as one composition.
For a commission or an early-stage enquiry, get in touch.
