Privacy Policy

Last updated: 10 June 2026

Refractiv is the spatial media practice operated by Refractive by Luca Pietropaolo. This policy explains how Refractiv handles personal data when you use this website or contact the practice.

Controller and contact

Controller: Refractive by Luca Pietropaolo, operating as Refractiv.

Location: Tokyo, Japan.

Privacy contact: privacy@refractiv.io

General enquiries: info@refractiv.io

No street address is published on this website.

Information you send through the contact form or by email

When you contact Refractiv, the practice may receive your name, email address, company or role if provided, message content, and any other information you choose to include.

The website contact form sends enquiries by email. It is not intended to store contact-form submissions in a website database.

Refractiv uses this information to read, answer, and manage enquiries, discuss possible commissions or collaborations, and maintain ordinary project or business correspondence where relevant.

Storage and retention

Enquiries and related correspondence may be stored in Google Workspace and on local devices or local backups used by Refractiv.

Information is kept for as long as needed to respond to the enquiry, manage any resulting project or collaboration, and maintain ordinary business records. It is deleted or reduced when it is no longer needed for those purposes.

Analytics

This website uses Umami analytics to understand general website use. Umami may collect technical and usage information such as page views, referrer URLs, browser, operating system, device type, and country of origin in an anonymised or aggregated form.

Refractiv does not use advertising analytics, cross-site behavioural profiling, or analytics cookies on this website.

Cookies

Refractiv does not intentionally use non-essential cookies on this website. If technically required cookies are introduced later for security, hosting, or site functionality, this policy should be updated.

Hosting and international processing

The website is physically hosted in the United States. Because the website, email, analytics, and storage providers may process data outside your country of residence, personal data may be processed internationally.

Refractiv uses service providers only for ordinary website hosting, analytics, communication, storage, and business operations.

Sharing

Refractiv does not sell personal data.

Personal data may be shared only where necessary with service providers used for hosting, analytics, email, storage, technical maintenance, or ordinary business operations, or where required by law.

Project-related correspondence may be shared with collaborators only when needed to assess, prepare, or deliver a project.

Your rights

Depending on where you are located, you may have rights to request access to your personal data, correction, deletion, restriction of processing, objection to processing, or portability.

You can make a privacy request by writing to privacy@refractiv.io.

Automated decision-making

Refractiv does not use contact-form or enquiry data for automated decision-making or profiling.

Security

Refractiv takes reasonable technical and organisational measures to protect personal data against unauthorised access, loss, misuse, or disclosure.

Changes to this policy

This policy may be updated when the website, analytics setup, hosting, contact workflow, or legal requirements change. The updated date at the top of this page indicates the latest version.