Interactive installation projects
- Nespresso New York, 2025: A generative video wall in the Flatiron flagship. Computer vision and LiDAR turn visitor movement into forces in a coffee-and-cream fluid simulation.
- Cardo Brussels, 2024: A hotel lobby video wall on Place Rogier. Generative AI landscapes follow the live weather, and camera portrait capture turns guests into stylised avatars.
- BMO Goal Challenge, 2026: An interactive soccer penalty game in Toronto and Vancouver. Spatial tracking and impact sensing determine where each shot reaches a large LED goal with a digital goalkeeper.
- Ondulations Luxembourg, 2025: A temporary public artwork on Place de Paris. Pedestrian movement shapes waves of light across a glass facade.
- Lexus A-Un, Milan Design Week, 2025: Real-time butterfly visuals programmed in TouchDesigner and driven by biometric input from Aircord’s system, projected on a structure woven from 35 kilometres of thread.
How visitors interact
Coffee and cream shift beside a visitor. A portrait becomes part of a lobby artwork. A shot at a goal triggers a digital goalkeeper. Interaction can be quiet or explicit, depending on the place and the encounter it is meant to create.
Refractiv develops the visual idea and the behaviour together. We decide what people see first, what invites participation and how their actions influence the work.
Video walls, projection and light
The installation may use a video wall, projection, custom light or a combination of media. Its form follows the architecture and the audience: a passing visitor needs a different invitation from someone who has chosen to play.
The work can continue on its own during quiet periods, with participation adding movement, variation or a distinct event. Those states are part of the artwork’s composition.
Design, prototyping and handover
A commission can begin with a site, a story or an open creative brief. We develop visual studies and prototypes, then refine the artwork, interaction and technical approach against the intended conditions.
Scope may include creative direction, artwork, sensing, software and system planning, followed by calibration and handover. Architecture, fabrication and AV responsibilities are agreed with the wider project team.
Starting an interactive installation project
Tell us what you would like people to experience and where it could happen. A finished technical brief is not required. Location, approximate timing and any existing plans are useful when available.