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Generative artwork

Generative artworks for retail, hospitality and public spaces, produced in real time by simulation, rules or AI image generation.

Seasonal butterfly projection at Lexus A-Un in Milan
Lexus A-Un

Generative artwork projects

How a generative artwork is made

A generative artwork is made through relationships that produce images over time. The artist defines the palette, movement, scale and range of variation, giving the work its character as each state develops.

At Nespresso New York, the material is coffee and cream. In Ondulations, fluid waves move across a glass facade.

Autonomous and interactive generative art

The work may unfold autonomously or respond to activity around it. A passer-by can leave a temporary trace; proximity can increase local influence; environmental data can change a composition’s mood.

Interaction is one possible part of the artwork. How much interaction a piece has, and how quickly it responds, depends on the setting.

A silhouetted figure within red and blue flowing lines in a generative visual study

Studies and prototypes

We explore material behaviour, motion and composition in visual studies and working prototypes. Those studies help establish what remains consistent, what can change and how the work responds at the intended scale.

The artwork can be developed for a display, projected surface or a light-based setting. The final format, software and installation requirements follow the selected direction.

Commissioning a generative artwork

A useful starting point is the place, its audience and the experience you want the artwork to offer. We can then define creative development, technical production and delivery responsibilities.

For an installed work, operating procedures and future changes should be considered alongside the initial presentation. Support and any new authored states are agreed for the commission.

Contact

Discuss a project.

Tell us about the idea, the place or what you would like people to experience.