Projection mapping projects
- Rolls-Royce Beijing, 2021: Procedural 3D projection content on the Jinbao Street boutique frontage, holding the interior out of view until the opening.
- Lexus A-Un, Milan Design Week, 2025: Real-time butterfly visuals programmed in TouchDesigner and driven by biometric input from Aircord’s system, projected on a structure woven from 35 kilometres of thread.
Facades, storefronts and structures
A facade, storefront or translucent structure has its own depth, texture and geometry. Projection can reveal those qualities, animate them or introduce another visual state.
Refractiv develops the visual idea in relation to the surface and the audience’s view. The approach, viewing distance and available projection conditions help define the content and technical direction.
Fixed projection sequences
For Rolls-Royce Beijing, the projection concealed the boutique interior before its opening. Refractiv’s procedural 3D content formed a moving veil that led to a timed reveal. Jack Morton commissioned the content and led installation delivery.
The fixed sequence gave that moment a defined progression. Other briefs may call for a continuously generated image or a visual layer that responds to input.
Real-time projection
At Lexus A-Un, seasonal colour and animation moved across a translucent butterfly. Refractiv designed and programmed the butterfly visuals, using biometric input supplied through Aircord’s wider installation system.
Surface and content remained closely related, with the visible threads contributing to the depth of the projected image.
Projection content and mapping scope
Possible scope includes visual concept, motion design, content production and mapping strategy. Technical direction can establish projector and surface relationships, required geometry and output information for the installation team.
Share the surface, intended viewing conditions and the moment or atmosphere you want to create. Site testing and final mapping responsibilities are agreed around the project.