A responsive media layer
An interactive video wall operates as a responsive media layer inside the room, shaped by sensing, generative content, and the life of the space. The wall registers movement, proximity, and dwell, and lets that presence alter the image while the composition stays coherent. Depending on the space, an interactive LED wall, projection surface, or hybrid media surface may be used; the important part is how it behaves inside the room.
The work begins with how the wall should behave at each moment: a quiet state that carries the room when nobody is near, responsive states that register proximity, and higher-intensity moments that absorb a crowd while staying composed. The technical structure is built to support that behaviour.
Generative content for long operating hours
A pre-rendered loop announces its own edges once a room has seen it. Staff and returning visitors notice the reset, and the wall stops holding attention. Generative content removes that limit. The system keeps producing form from the conditions of the space, so the wall stays alive across a full operating day without settling into a fixed sequence.
Sensing and spatial response
Sensing makes the wall part of the room. Computer vision, depth cameras, LiDAR, or overhead tracking can feed the system, tuned to the actual space. Presence changes the behaviour of the visual field, so density, proximity, and movement leave traces inside one coherent brand language.
Selected cases
At the Nespresso New York flagship on 5th Avenue, a discreet sensing layer tracks how people move through the store and translates that movement into forces inside a generative fluid simulation. Coffee and cream form a slow visual language that emerges and dissolves continuously. As visitors draw closer, their presence gains weight in the simulation and steers the motion nearby, while the composition holds on its own.
At Cardo Brussels, the lobby wall runs in two modes inside one media system. In ambient mode, generative AI produces surreal landscapes shaped by live weather data, so season, time of day, and atmospheric conditions carry the composition even when nobody is interacting. As a guest steps into the interaction zone, camera input transforms the portrait into a Magritte-inspired avatar, bringing local cultural reference into an immediate response.
TouchDesigner holds the integration logic across sensing, rendering, and control, with a responsive light layer where the wall extends into the room.
