Define the wall’s role
A video wall can establish an atmosphere, offer a moment of participation or become the focus of a game. Its size and position affect the encounter, along with viewing distance and the way people approach.
Refractiv develops the visual concept and behaviour around that role. The artwork may be generated continuously, use fixed assets or combine live and composed elements.
Two different kinds of encounter
At Nespresso New York, movement and proximity become forces in a coffee-and-cream fluid simulation. Visitors affect the image through ordinary movement beside the wall.
At Cardo Brussels, ambient landscapes respond to weather data. A guest entering the interaction zone introduces a portrait experience, with camera input reinterpreted as a stylised avatar. The wall changes between two distinct modes.
Connect sensing, image and control
The visible response depends on the relationship between the sensor field and display coordinates. We develop the sensing logic, content and system interfaces together, then calibrate them against the installed surface.
The design also covers what happens without input, how a session ends and which controls the operator needs. Where cameras or personal images are involved, data handling and visitor information need to be defined for that specific installation.
Begin with the surface and the idea
An existing wall can be the starting point, or the display can be specified as the concept develops. Share its size, location, available equipment and the interaction you are considering, if known.
Physical AV installation and ongoing support are scoped with the project team. The artwork and software should be designed with that operating arrangement in mind.
Discuss a video-wall artwork: Contact Refractiv.