Follow the visitor
What is visible from the entrance? Where does someone pause? What happens if they stay, take part or leave? These questions give a spatial experience its sequence.
We develop that journey through image, light and interaction. The medium follows the intended encounter, whether it is a projected installation, an artwork within a store or a changing hospitality space.
Decide where attention belongs
An experience can open with a broad atmosphere, draw attention towards a surface and make space for participation. Scale, pace and the relationship between media and architecture shape those moments.
The Mercedes-Benz EQS concept explored a journey from a digital forest towards the vehicle. Nespresso New York uses a quieter relationship: the artwork continues as people move alongside it, with proximity increasing their influence.
Design the quieter moments too
The installation needs a considered state before and after interaction. A lobby artwork may be encountered repeatedly throughout the day. An event can concentrate the experience into a shorter interval.
We define how states connect and use prototypes to judge the transitions. These tests help align the visual direction with visitor movement and the practical conditions of the site.
Bring the experience into production
Possible scope includes the concept, visual direction, interaction, media composition and technical development. We coordinate the defined media scope with the people responsible for architecture, AV and fabrication.
Share the setting, audience and what the encounter should feel like. We can develop a sequence from an early thought or work within an established brief.
Discuss an experience: Contact Refractiv.